SPAR freshline wanted to give shoppers more reasons to choose their fresh produce by creating excitement at the point of purchase and inspiring meal ideas beyond the store. With avocado season in full swing, avocados were the perfect hero product to spotlight — affordable, versatile, and always popular.
Brandslink developed and executed the Love Avocado Campaign, engaging shoppers both in-store and digitally.
The campaign combined SPAR Rewards, mobi-site gamification, social media, and impactful in-store POS with a fun collectable element — stickers distributed through SPAR2U — to boost engagement, increase basket size, and reinforce freshline as the go-to choice for fresh produce.
