Building shopper baskets by bringing fresh and groceries together.

To stay competitive in retail, shoppers need compelling reasons to choose Pick n Pay. With Pick n Pay Fresh Creations, we achieved exactly that — delivering an engaging in-store experience that inspires shoppers and drives sales.

The initiative was designed to:

  • Promote FMCG and fresh produce brands together
  • Increase sales and create stronger brand awareness
  • Provide out-of-category exposure for participating brands
  • Educate shoppers with simple, delicious recipes combining grocery products with fresh produce

Working closely with the Pick n Pay Fresh and Groceries team, we developed and executed Fresh Creations promotions nationally on behalf of leading brands, including:

  • Robertson’s Spices
  • Rajah
  • Knorr
  • Tastic
  • Fatti’s and Moni’s
  • All Gold
  • Crosse & Blackwell
  • Royco