Let’s turn ideas into better sales

We get shoppers to notice and choose your brands.

Scroll around, drop us a mail — and let’s start turning baskets into brand love. 

Our Clients

We are, BRANDSLINK.

The shopper marketing agency that makes brands impossible to ignore at the moment it matters most — in the aisle.

From Cape Town, across South Africa, and deep inside the FMCG universe, we build smart campaigns that influence real purchase decisions using insight, creativity, and year of industry experience. 

Why Shopper Marketing?

Shopper marketing is how we engage, inform, and reward people at the moment they’re deciding what to buy.

We build:

  • Campaigns that drive purchase
  • Displays that stop trolleys
  • Stories that get remembered
  • Rewards that make people act

Services

“We’re more than a shopper marketing agency — we’re the team that gets your brand noticed, chosen, and bought again and again.”

Big picture meets perfect detail. We take your brand goals and bring them to life, in full colour and 3D.

  • End-to-end shopper marketing campaigns
  • 360° integrated launch planning
  • National in-store rollouts
  • Tactical trade marketing strategies
  • Sales team tools & retail toolkits

Make them look. Make them feel. Make them buy.

  • POS & pack design
  • In-store communication & signage
  • Campaign concept & visual identity
  • Shopper communication toolkits
  • Recipe development & food photography
  • QR-linked content experiences

We don’t just make things pretty — we make them effective.

  • Custom FSUs & standees
  • Shelf strips, blades & wobblers
  • Gondola ends & store takeovers
  • Retail-specific visibility planning

We know who to talk to and how to get your brand featured.

  • In-store radio & digital screens
  • Trade partner alignment & buy-in
  • Joint business planning (JBP) campaign execution
  • Category feature planning & performance tracking

We use data, behaviour science, and good old-fashioned retail sense to make sure your brand shows up smart at every step.

  • Path-to-purchase mapping
  • Retail audits & trend analysis
  • Behaviour-based planning
  • In-store observation & intercept interviews
  • Retailer landscape & promotional mechanic analysis
  • Category & shopper segmentation insights

Campaign Strategy & Execution

Creative Design & Content Services

POS Production & Shopper Visibility

Retail Media & Trade Partner Management

Shopper Strategy & Insights

In-Store Activation

Digital Content Creation

Product & Packaging Design

Licensing in Retail

Digital Integration & Gamification

We turn stores into playgrounds for your brand.

  • In-store demos & sampling
  • National promo activations
  • Brand ambassador deployment
  • Retail compliance & auditing
  • Tactical, seasonal, and brand-led campaigns

Unlock the power of authentic storytelling and sales-driven content through a multi-faceted approach:

  • Strategic Branded Content
  • Dynamic Video Production
  • Creator & Influencer-Ready Assets
  • Creative & Technical Excellence

Make your packaging work harder—on the shelf, in the shopper’s hand, and through every step of the buying journey. We design packaging that stands out visually and delivers technically, ensuring every detail—from die line to final print—supports your brand’s story and sales goals.

  • Full-format packaging design.
  • Die line development.
  • Production-ready artwork.
  • Back-of-pack communication.
  • Format development & NPD support.

Because sometimes two brands are better than one.

  • End-to-end retail licensing strategy
  • Concept development
  • Packaging & POS integration
  • In-store activation & co-brand storytelling

Scroll-stopping, code-scanning, prize-winning shopper journeys

  • Mobi site promotions & instant win games
  • WhatsApp-led campaigns
  • QR code experiences
  • Loyalty & reward mechanisms
  • Influencer collaborations
Campaign Strategy & Execution

Big picture meets perfect detail. We take your brand goals and bring them to life, in full colour and 3D.

  • End-to-end shopper marketing campaigns
  • 360° integrated launch planning
  • National in-store rollouts
  • Tactical trade marketing strategies
  • Sales team tools & retail toolkits

Make them look. Make them feel. Make them buy.

  • POS & pack design
  • In-store communication & signage
  • Campaign concept & visual identity
  • Shopper communication toolkits
  • Recipe development & food photography
  • QR-linked content experiences

We don’t just make things pretty — we make them effective.

  • Custom FSUs & standees
  • Shelf strips, blades & wobblers
  • Gondola ends & store takeovers
  • Retail-specific visibility planning

We know who to talk to and how to get your brand featured.

  • In-store radio & digital screens
  • Trade partner alignment & buy-in
  • Joint business planning (JBP) campaign execution
  • Category feature planning & performance tracking

We use data, behaviour science, and good old-fashioned retail sense to make sure your brand shows up smart at every step.

  • Path-to-purchase mapping
  • Retail audits & trend analysis
  • Behaviour-based planning
  • In-store observation & intercept interviews
  • Retailer landscape & promotional mechanic analysis
  • Category & shopper segmentation insights

We turn stores into playgrounds for your brand.

  • In-store demos & sampling
  • National promo activations
  • Brand ambassador deployment
  • Retail compliance & auditing
  • Tactical, seasonal, and brand-led campaigns

Unlock the power of authentic storytelling and sales-driven content through a multi-faceted approach:

  • Strategic Branded Content
  • Dynamic Video Production
  • Creator & Influencer-Ready Assets
  • Creative & Technical Excellence

Make your packaging work harder—on the shelf, in the shopper’s hand, and through every step of the buying journey.
We design packaging that stands out visually and delivers technically, ensuring every detail—from die line to final print—supports your brand’s story and sales goals.

  • Full-format packaging design.
  • Die line development.
  • Production-ready artwork.
  • Back-of-pack communication.
  • Format development & NPD support.

Because sometimes two brands are better than one.

  • End-to-end retail licensing strategy
  • Concept development
  • Packaging & POS integration
  • In-store activation & co-brand storytelling

Scroll-stopping, code-scanning, prize-winning shopper journeys.

  • Mobi site promotions & instant win games
  • WhatsApp-led campaigns
  • QR code experiences
  • Loyalty & reward mechanisms
  • Influencer collaborations

Current Work

Partnership’s We Value